MSNBC writes: Living in the Blog-osphere

With a new blogger joining the crowd every 40 seconds, Weblogs are officially the explosion du jour on the Net. Most estimates peg the current number at a half a million Weblogs, depending on how you define the term.[...]

"It’s a way for anybody with anything to say, to say it," says Rebecca Blood, author of "The Weblog Handbook."[...]

The A-list blogs are sufficiently integrated into the food chain now that public-relations agencies are circulating memos on how to exploit blogs to hype their clients. The next wave seems to be corporate blogs.

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