August 20, 2002
Mixing it up: Publicists approaching bloggers...
I found an article called Pitching Blogs written by the "Public Relations Society of America". It deals with how PR professionals increasingly are seeing blogs as worth approaching for generating "buzz" for their clients.
In fact, many bloggers have no experience at being pitched by publicists. Recently, we conducted outreach to several blogs on behalf of our client Business 2.0 magazine, which had published an article about the Web log phenomenon (www.business2.com/blog). What was striking throughout the pitching process was the discovery that most bloggers were rarely, if ever, approached by PR professionals. The campaign drove traffic to the story, but it also created a flood of commentary on several blogs - questioning how, or even if, PR pros should get into the mix.
As blogger Sébastien Paquet notes
might I add, [canned, conventional pitch letters] *will* backfire
I can't believe this is only just now starting to show up everywhere. It cropped up 2 weeks ago and no one cared, heh.
1) I promise: no PR agency approached me to post the above story ( ;-) )
2) such is the blogging world, isn't it...? people post new stuff they come across -- there is no one single source of relevant stories or websites (with the possible exception of daypop.com? :)
3) Yes yes yes I see from your blog you want to tell the world you were first... Fine. :-) Good for you.
Oh, no, I wasn't first. I probably got it from someone else. It was the Salon blogs thing I got to first. ;)
I am the Democratic version of Karl Rove. My intellectual property in 2000 and 2004 defeated Team Bush twice, but we did not take office. I provided the emotional fire to impeach President Clinton. I was Al Gore's secret Internet advisor. I suggested the "God Strategy". I launched the unprecedented attack on Gov. Bush's 2000 Convention. I caused the reforms to be made to campaign finance. My words helped send Elian Gonzales home. I derailed the McCain express when he came to Virginia. I helped remove Sen. Trent Lott. I selected Senator Wellstone as my VP candidate. I told Sen. Kerry that he was being misled before Howard Dean ever screamed in Iowa. If anyone should get a book deal about the state of the Union, that person should be me. Walt Whitman predicted a simple poet would come along to explain the complex events of our day and I'm the Man. I'm sick and tired of seeing everyone else get rich from my work. This story is one in a billion! The real media won't touch it because it's true and traceable.
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