December 12, 2002
Google now doing product searches

Froogle is all over the place...

What exactly is Froogle?

Froogle is a new service from Google that makes it easy to find information about products for sale online. By focusing entirely on product search, Froogle applies the power of Google's search technology to a very specific task: locating stores that sell the item you want to find and pointing you directly to the place where you can make a purchase.

In essence, it's just an improved version and a new name on the "Google Products" search that has been available on the Google Labs pages for a while, but it does look a few steps closer to becoming a "real" service now...

The people this is going to be "hugest" for, is of course Google themselves... Imagine the astronomical "referral" fees they can rake in from Amazon's reseller program and the likes...:

Today, in internet users' minds, Google == internet search.

For a lot of people, it goes even further; Internet search == Google!

Imagine when product {books, CDs, DVDs, other...} searches == Google/Froogle in people's minds? THAT's going to be huge. There are already services doing similar things; price comparisons on products from multiple vendors etc. None are anywhere near Google in sheer number of users. If Froogle turns into this market (looking for a CD? We'll find the cheapest, including shipping to your location) - they will easily win a major share of users that already use price comparison sites.

If Google went IPO tomorrow, I would invest. Big...

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Comments

The main thing I see is that google mainly search through statical web site while e commerce site are dynamic. So I am a little afraid that froogle results will only detect products in a limited e-commerce sites list like with price comparator site. Usually I think yahoo directory is better that any price comparaison site to do e shopping

Posted by: JM on December 12, 2002 05:40 PM
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