February 27, 2003
How Google is making money off Blogger already...

... and all of a sudden Google's purchase of Pyra Labs / blogger.com makes even more sense: MarketingFix: Google Rolls Out Content Targeted AdWords:

Google is expanding its paid listing model beyond search results page and will allow advertisers to have AdWords appear on Google's content sites which include HowstuffWorks, Weather Undergound, and recently aquired Blogger.
Google can and probably will make a lot of money from advertising on their content sites. Where Pyra was struggling to find advertisers for blog*spot, Google already has thousands, if not millions, of small and large advertisers using their "AdWords" system... Expanding this to content sites in addition to the already highly successful search site is a natural step. Aha. Sorry for being slow ;-)

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Comments

Mark just noticed too:
http://diveintomark.org/archives/2003/02/27/in_brief_27_feb_2003.html

Posted by: andersja on February 28, 2003 02:03 PM

now it all makes sence, thanks again for the articles

Posted by: Mike on April 25, 2003 07:10 PM

Seems to be a match made in advertising heaven. Lots of websites discussing all kinds of topics, then slap revenue drawing content-sensitive ads on there.

Posted by: Money Talk on March 29, 2004 05:37 PM
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