March 04, 2003
How Google uses weblogs to enhance search results today: Google WebQuotes

The "blog-o-sphere" has been wondering why Google bought blogger etc etc... Seeing that they are already making money off their purchase, there shouldn't be much doubt. Looking at Google and weblogs in the future, though, a glimpse behind the scenes at Google Labs show us where I think Google is going: towards the annotated web:

"It wasn't that we intended to build a search engine. We built a ranking system to deal with annotations. We wanted to annotate the web--build a system so that after you'd viewed a page you could click and see what smart comments other people had about it. But how do you decide who gets to annotate Yahoo? We needed to figure out how to choose which annotations people should look at, which meant that we needed to figure out which other sites contained comments we should classify as authoritative. Hence PageRank...Only later did we realize that PageRank was much more useful for search than for annotation."
Searching their Google WebQuotes for some famous weblogs yield descriptive quotes about the hits; for example try searching for Scripting News or dive into Mark -- it's like a marriage of ODP, Googlism and the good old PageRank... We like. The future seems as bright as ever...

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