Blogs in business: watercooler-chat or knowledge management?

Self-proclaimed ""genius"" Biz Stone to Business 2.0: Management by Blog? (via Daypop):

"It's only a matter of time before we have a blogging system that's able to measure the intellectual climate of employees, that can get at the sorts of questions that managers need to know the answers to. What do people think of the new parking garage? What are smart people talking about? What's on their minds? It's a great, nonintrusive way of seeing what is happening in your organization."

I don't think blogging in businesses will be capturing the water-cooler buzz... On the other hand blogs definitely have potential to smoothen out the intranet / knowledge database sumbission process. I believe the future of weblogs in business are in combining some Knowledge management "librarians", RSS readers and individual (knowledge) workers with a blog each: stuff (code, documents, pictures, verbose best practices etc) can be captured in individual entry archives; searchable on the intranet as well as linkable from KM worker maintained "portal" pages.

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