The last couple of weeks more and more big white posters and stickers have been "decorating" London bearing only the text "ishaggedhere.com":
Seeing that I'm always online from the office I've been curious but haven't yet tempted my fate with the firewalls by accessing the site. However, more recently stickers like the below started appearing, and over the weekend I took these photographs, and decided to find some background information on the phenomenon and post it to the blog.
Apparently interactive ad agency / game developer Mousebreaker has devloped some games for the site for "Mates Condoms" (which explains why the stickers read "Remember your mates"...). Revolution Magazine writes:
Mates condoms are to be promoted through a new website, where users can post video footage and stories of favourite sexual experiences.Risqué indeed. And seemingly a successful viral marketing campaign. However, the photos above were taken outside Leicester Square Tube station, while the photo below is from around Smithfield Market:
The website, IShaggedHere.com is aimed at 16- to 24-year-old males, and will host a game called 'Slam in the Lamb', and a section called 'Shags Re-acquainted', where people can search for past conquests.
Tom Gueterbock, director of 3RD Sense, said: "The slightly risque content and the heavy consumer participation builds a self-generated momentum. We want visitors to become the catalysts for more interest and more visitors and ultimately brand advocates for Mates."
Notice that the names and writing styles are the same, as are the dates and the time -- looks a bit manufactured and slightly too organized, methinks... Is it just a very clever campaign pretending to have popular "support", or are we looking at couples traversing London at light-speed, mass-shagging along the route?
Either way - they made both you and me look, and hence the campaign must be deemed fairly successful?
Anders Jacobsen |
[weblog / photography]