May 08, 2003
Viral Marketing:

The last couple of weeks more and more big white posters and stickers have been "decorating" London bearing only the text "":


Seeing that I'm always online from the office I've been curious but haven't yet tempted my fate with the firewalls by accessing the site. However, more recently stickers like the below started appearing, and over the weekend I took these photographs, and decided to find some background information on the phenomenon and post it to the blog.

Apparently interactive ad agency / game developer Mousebreaker has devloped some games for the site for "Mates Condoms" (which explains why the stickers read "Remember your mates"...). Revolution Magazine writes:

Mates condoms are to be promoted through a new website, where users can post video footage and stories of favourite sexual experiences.

The website, is aimed at 16- to 24-year-old males, and will host a game called 'Slam in the Lamb', and a section called 'Shags Re-acquainted', where people can search for past conquests.

Tom Gueterbock, director of 3RD Sense, said: "The slightly risque content and the heavy consumer participation builds a self-generated momentum. We want visitors to become the catalysts for more interest and more visitors and ultimately brand advocates for Mates."

Risqué indeed. And seemingly a successful viral marketing campaign. However, the photos above were taken outside Leicester Square Tube station, while the photo below is from around Smithfield Market:

IShaggedHere-sticker found near Smithfield Market

Notice that the names and writing styles are the same, as are the dates and the time -- looks a bit manufactured and slightly too organized, methinks... Is it just a very clever campaign pretending to have popular "support", or are we looking at couples traversing London at light-speed, mass-shagging along the route?

Either way - they made both you and me look, and hence the campaign must be deemed fairly successful?

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Perhaps should start
a cooperation with
ICBM coordinates for shaggy events ;-).

Posted by: Rainer on May 8, 2003 03:29 PM

Wedgewise has just published the Wedgewise Viral Marketing eBrief, "The Irresistible Outbreak of Trust", available as free content for your site, check it out at, thanks!

Posted by: Michael Sarnefors on May 1, 2004 12:24 PM

a new viral for Axe / Lynx:

Posted by: Schlag on January 6, 2005 12:20 AM


Here the last viral campaign made in Belgium for the
launching of a new dancing. Not need to know French to have the surprising effect of the viral one.
French version :

To see the viral effect, you must are sent yourself an email with name and first name in the menu "piéger un ami"
Kind Regards

Alain Caviggia

Posted by: Alain caviggia on September 8, 2005 08:18 AM
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