July 07, 2003
Adding Google AdSense to your blog

As I mentioned previously that I might try; I signed up for Google AdSense.

Overall the application process was a very painless and quick experience, and the ads (I've added a 2-ad banner before the comments for each individual archive) seem reasonably relevant to the content.

If you want a sneak preview of what your blog's ads would look like, try this: Just enter your URL (or the URL of your favourite blog/website) here:

Your URL here:

(ad preview mechanism pioneered by The Google blog)

If you'd like to add the ads to your blog too, sign up here, then modify your individual archive templates to include something like this (your ad client parameter will be different):

<div class="comments-head">Ad</div>
<div class="blogbody">
<script language="JavaScript">
google_ad_client = 'pub-4787588550383870';
google_ad_width = 468;
google_ad_height = 60;
google_ad_format = '468x60_as';
// -->
<script language="JavaScript" src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
Once this is in place; rebuild your site, and voila; lean back and see what happens. If for nothing else, it gives an idea of how many of your visitors are real humans running a browser with JavaScript enabled compared to robots...

I'm still looking for a nice and easy way to limit ad display to entries older than X days only, but for now, I follow the advice of Arve as a temporary solution, to put it in all individual archives; but under the main content, hopefully not disturbing...

Feedback and comments always appreciated!

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Why Anders? U are not a poor man. As I understand u have a wellpaid job and do not need to make money of your blog. The small expences it costs u can pay out of your pocket. One of the reasons I read blogs is that they are adfree. You really don't need this Anders. I guess this is your own desission, but if want feedback.....this is my opinion. Your blog still rules, but now it is poluted, hehe

Posted by: Christian on July 7, 2003 08:03 PM

I don't think he's doing it for the money... I think it's more just playing with new technology.

Posted by: Ryan on July 8, 2003 03:26 PM

I guess I have figured that out too.........but it doesn't make it any better. Once u have entered the dark force of advertizing.............;)

Posted by: Christian on July 8, 2003 04:20 PM

I just wish Google was a little more clear on what their guidelines were. I've seen the ads popping up on weblogs all over the place, yet mine was turned down. Not that I'm heartbroken about it, I just wonder what makes the difference, and Google's FAQ pages aren't very clear about it at all.

Posted by: Michael Hanscom on July 9, 2003 11:27 AM

Christian/Ryan; your feedback has been duly noted and I have decided to clean up the most recent entries as soon as I find an individual archive entry template/MT Plugin that lets me do what I need.

Ryan; you are right, I'm just experimenting :-)

Michael - I agree; it seems the criteria are a bit fuzzy (may be up to a number of people judging the applications? + could it possibly be related to Google search database statistics like PageRank; number of visitors sent your way etc?)) .

It further seems like you can apply for AdSense with any sample URL (if you are webmaster for more than one site) and use ads on all sites later. I gave www.jacobsen.no as a sample URL and that was enough.

Posted by: Anders on July 9, 2003 04:14 PM

Do you happen to know if the ads themselves can be customized so they fit the color scheme of a given web page? I signed one of my sites up for AdSense, but the blank white of Google's ads will be quite jarring compared to the site's organic and earthy tones so I'm still deciding whether or not I'll keep it.

Posted by: Mariann on July 15, 2003 12:51 AM

Unfortunately they don't allow any changes to the look and feel this time around. They might offer more ad layouts in the future, though...

Posted by: Anders on July 15, 2003 01:17 AM

My weblog was also not approved for Google AdSense. Suppose if I put some new articles on a subdirectory of my site, can I reapply for it ?

Posted by: Kumaraguru on July 16, 2003 11:36 PM

This is what I get from Google:

Thank you for your interest in Google AdSense. After reviewing your
application, our specialists have found that the website currently
associated with your account does not meet our program criteria.
Therefore, we are unable to accept you into our program.

We have certain policies in place that we believe will help ensure
the effectiveness of the AdWords ads for our publishers as well as
for our advertisers. We review all publishers, and we reserve the
right to decline any application. As we grow, we may find that we
are able to expand our program to more web publishers with a wider
variety of web content.

Please note that we may not be able to respond to inquiries
regarding the specific reasons for our decision. Thank you for
your understanding.


The Google Team

Seems they don't accept personal page or blog (as they stated in the policy). Wired.

Posted by: Jian Shuo Wang on July 18, 2003 03:09 AM

How to do it?

Posted by: ddboy on January 12, 2004 12:46 PM


Posted by: tonny on July 2, 2004 06:59 PM


Posted by: mmcao on July 2, 2004 07:01 PM

mmcao hihihi

Posted by: mmcao on July 2, 2004 07:01 PM


Posted by: 52cl on July 2, 2004 07:07 PM


Posted by: 7cc on July 2, 2004 07:07 PM


Posted by: crxs on July 2, 2004 07:08 PM
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ethicalEsq : Should Web Lawyers Use Content-Targeted Ads? (December 22, 2003 03:57 PM)
"A weblogging attorney recently asked me if I had an opinion on the ethical aspects of a lawyer signing up for the Google AdSense™ program."
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