Orange.co.uk is a beautifully designed website. Simple, usable, intuitive, not overcrowded with flashy visuals nor containing information not needed at any given point in the process: pretend you're browsing for a mobile (even if you aren't) and see how sleekly you can build a subscription offer, choose a mobile and so on.
Competitors and resellers considered: O2, Vodaphone and the Carphone warehouse... the latter a study in messy and hard to navigate web pages (with it's "more info" and "compare" icons cluttering the product overviews)
Orange's usability (and fairly competitive web-offers (despite not so good internationally)) just won my business and a free Nokia 7250i is on it's way to its new parent (me!) within the next few days. It's double Advent.
Anders Jacobsen |