Yes, Paperclick sounds like CueCat..because it is based on the same patented technology. (Cue Cat's company paid NeoMedia for the licensing of paperclick technology.) The crucial difference, however, is that while Cue Cat required a 'one purpose' pruduct limited to only scanning bar codes, etc...Paperclick can be used with a camera cellphone..point and click! Right now, it works on two Nokia phone models but can also be entered into a PDA or computer for the info. Cue Cat was a great idea..but before it's time...now technology has caught up with the ability to link the physical world to the internet. It isn't limited in application only for comparison shopping; there are an unlimited number of applications from business to consumer. Watch for NeoMedia at the CeBit show from March 18 through 24th for more information regarding Paperclick's European launch..followed by their US launch in the summer.

Have a look what Bango.net is doing in this area. They have been providing "numeric short code access" for years (Bango Numbers) but recently launched "Bango Spots" - which are symbols optimized to camera phone (dynamic) detection.

NeoMedia Technologies Due Dilligence: http://www.investorshub.com/boards/board.asp?board_id=2276