May 17, 2005
Søkemotoroptimalisering & neteffects.no

Søkemotoroptimalisering is the Norwegian word for Search Engine Optimisation (frequently known as 'SEO' in the industry).

Unfortunately, in Norway like everywhere else online there are a large number of players in the market that are either uneducated, ignorant or plainly criminal in their attempts to further their own or their customers' interests.

The big search engines publish guidelines for how to do proper SEO. A minimum requirement from anyone considering to hire someone to do optimisation work for them should be to contractually agree that their SEO agents will not violate any of Google's, MSN's or Yahoo's terms and conditions, as this may instantly get their customers sites banned from the major indexes (something which happened to for example Scandinavian hotel chain Radisson SAS).

Furthermore, and this is a definite recommendation, customers should agree with their SEOs not to violate any current netiquette. This includes (but is not limited to) forum/guestbook/blog {trackback/comment} spamming; creation of fake/additional domains with keyword-stuffed pages that redirect to a customer's side etc.

What triggered me to write this rant on an already too much talked about subject? Last night someone started commenting on my photoblog with the 'name' Søkemotoroptimalisering and the URL www.neteffects.no. I have mailed them about it, saying that despite it just being one comment, the name chosen leads me to believe they are attempting a moderate comment spam attach, and that I will moderate any further comments with links to their domain.

Buyers beware: would you buy from companies that use these 'alternative' techniques? I'd stay away.

Please see also what others have written about the subject: vgrd: Søkemaskinoptimering, Jarle: Søkemaskinoptimering, Lasse: Søkemotoroptimalisering, Arve: Search Engine Optimization (in English) and Søkemotoroptimalisering og juks (good discussion, in Norwegian only)

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Comments

Didnt I respond promtly to you and excused my behavior if you felt this was an attempt to spam your blog?

This is quite a blow under the belt I feel for one single comment.

I dear you to check backlinks for my websites to see if you find other examples of this?

You have in sense outed me for beeing a SEO spammer, while the truth is I am not.

:(
Kim

Posted by: Kim Stian Ervik on July 23, 2005 10:37 PM

No feedback?

Posted by: Kim Stian Ervik on September 28, 2005 02:04 AM

This guy is a well konwn blog spammer...

Posted by: Hank Panky on December 7, 2005 07:08 PM
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Martin Bekkelund: Søkemotoroptimalisering del 2 (July 11, 2005 03:57 PM)
"For en tid tilbake skrev jeg en kjapp notis om søkemotoroptimalisering som følger av flere heftige debatter rundt omkring på nettet. Diskusjonene dreide seg om effektiviteten til tjenestene eller produktene til bedrifter som selger søkemotoroptimaliser..."

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