This morning, the organizers of the large sports event to be held in London in the year following 2011 announced their new branding, their logo and brand values.

I wanted to write about it here, but it appears that the words "London 2012" and "2012" as well as the words "Olympic", "Olympiad", "Olympian" (and their plurals), the words "Paralympic", "Paralympiad", "Paralympian" (and their plurals) and any other word I could use to describe the event have been reserved as official trade marks owned by or licensed to London 2012.

Watch out if you want to do anything in 2011+1: the whole year has been trademarked!

• 'Norwegian Voices' - or how to spoil a great opportunity - Dec 13, 2005
• One guy caught? - Jul 21, 2005
• New London blasts - where to get more information - Jul 21, 2005
• Hackney Road bus blast - Jul 21, 2005
• Multicultural London - Jul 07, 2005
• See more related posts in: London